This is about not feeling that what you are or who you are is right, enough, ideal, lovable, worthy or even acceptable.  People can often feel not okay in their own skin and even get a sense of wanting to keep running from something but never quite finding out what this is.  Its important to know this as running from the self is a never ending cycle of despair and dis-satisfaction which can be a painful struggle.  We need to feed off positives about the self which help emotional health .  With this injunction absorbing these positives are difficult because much of the self can be dis-missed because you don’t actually feel being you is okay.  It forms a human conundrum where living with “The You” can be a relationship with self that holds much discomfort.  I see this a lot now in my work where people construct a cyber them because the real them is not enough or acceptable.  There are many reasons why children pick this up from being a boy when the parents wanted a girl, to not being attended to positively when little.  The parents who thought to much attention may make their children boastful and precocious.  The parent who compares their child to much with other children in a negative or expectational way.  Or the favouritism of a child over its sibling from parents and the child adapting to the situation as they often do..  Again our sensitivity can mean messages collected by magical thinking.  for example, one or the other sibling not really being favoured in comparison but the child’s experience being this because they were the only special one before the next baby took the attention away.